In order to get your website properly launched, you need to increase your search engine rankings. You most definitely need to get your site ranked high in search results. This article provides some great SEO suggestions.
When optimizing your search engine results be sure to use any variation of the word possible, including misspellings. Search engines look for meta tags and including a variety of keywords will help you be more visible to them. To demonstrate this, let’s say your site theme is about knives. You could include a variety of related keywords, including: “knives,” “nives”, and “knifes”, along with any other reasonable options you may want to consider.
Try to avoid using a lot of symbols like underscores in a URL. Put relevant keywords and meaningful names in your URLs to help the spiders.
Description Tags
When you are trying to accomplish search engine optimization goals, the use of meta description tags on each page of your site can be very effective. Description tags provide a good value to you, as it will be used to blurb about your site or page on search engine results. Describe your site and why people should click in as few words as possible using the meta tag. Descriptive tags will go a long way in bringing visitors to your website. Your descriptions can lure visitors away from higher-ranking pages, so do not skip this important step.
Using a product feed will boost your online presence and get more people to your site. Product feeds list details such as images, descriptions and prices about the products and services you offer. Your feed should be submitted to important sites like major search engines or comparison sites. By using a feed reader, your customers can receive each feed as it arrives.
Ask a non-profit to be your affiliate. You want your site to be linked to respectable, known sources because search engines look positively at this, and they will reflect this in your search engine ranking. Add high-quality articles to your website that will make other organizations want to feature you on their site. Do not fill your site with garbage. Make sure your site has value to others.
Include your chosen key phrases in your page title and throughout your site. Your title is your websites first handshake with search engines, so make it friendly and relevant. This way, your site will be clicked because it most fits the search results the user typed in.
Site Map
Add a site map to boost traffic to your website. A site map can link your web pages together. If the side of the website is filled with links, it will bring in more traffic.
Use keywords in a website page’s URL in order to make it more popular with search engines. If the URL contains numbers or symbols that people are unlikely to search for, the page will be less likely to get high search engine rankings. You will receive more traffic by giving your site relevant keywords.
When you blog through your own site, it increases your search engine visibility. This generates more traffic for the site you are hoping to market.
Keep your content fresh by writing and posting new content as quickly and as often as possible. Set weekly goals and keep the promise to yourself to publish a certain amount of content. Search engines place a higher value on websites that publish new content consistently than on websites that rarely or intermittently produce new content. Websites that have a steady stream of new content generally rank higher in search results.
Don’t engage in keyword stuffing. Choose around 12 keywords that focus on what the bulk of your website is all about. Use analytical tools to figure out which words and phrases really bring in the most traffic.
Think about adding a podcast to your website. Podcasts can be either audio or video. This is a great way to share news or ideas with clients (or potential clients) via a live stream. Podcasts are popular, and a lot of people are doing this. All you need is a video camera. You should use meta descriptions attached to your podcast posting to make sure that search engine spiders can index them properly for ranking.
Joining local groups such as the Chamber of Commerce can not only give your business more credibility, but it can also boost your rankings in the search engines. Since these usually link to your site, it helps with local search results. Additionally, potential customers will be more interested in your website based on a good Better Business Bureau rating. It will make them feel more secure about dealing with you.
Never, ever, EVER publish the same article twice on your website! This can be viewed as a cheating attempt by Google and can damage your Page Rank. It also reduces your link count, which also brings your ranking down.
Keep an eye on the headers that your server sends with your website’s pages. There are lots of free online tools which analyze the sent information when a page is loaded, so use them frequently. The 2 statuses that you want are “301 moved permanently” and “200 OK”
As discussed earlier, SEO is crucial in getting exposure for your website. If your site ranks highly on a search page, you’ll boost your traffic. What you’ve learned today will help you move up a few spots.